"...and I will dwell in the House of the LORD forever!"

Monday, August 9, 2010

Psychological Purchases?

This past month, the Real Estate “gurus” conducted some very interesting studies. After a few years of Real Estate depravity, many feel like Real Estate sales are getting stronger. With optimistic hopes for a competitive market to re-surface, Real Estate companies wanted to know what their client’s psyches were preaching. The studies produced some interesting statistics, but here are two stats to remember.

1) Choose Your Words Carefully! (A study was just conducted in the great state of Texas. This study showed homes that advertise new paint jobs, new carpet, and roof work, on average sold for less money than another home of equal value which did not advertise these “updates.” What made this happen? Real Estate experts say a new coat of paint or a new color of carpet won’t “fool” the serious buyer that the house is still full of problems. I guess it’s like putting lipstick on a pig! But even if there’s nothing wrong with the house, calling attention to updates could set off alarms in people’s minds. )

2) Welcome “Out of Towners!” (Another study in Arizona showed that out of towners will give anywhere from 5-10% more than in-state buyers. This is particularly true when out-of-state buyers are used to paying more for equal Real Estate in “higher markets.” Therefore, advertise in ALL adjoining states and on ALL Real Estate Internet sites.)

I don’t know if you’re trying to sell or purchase a home, but if you are, you might want to tuck these tips in the back of your mind.

Are there psychological effects on Christians when they consider their eternal home? Well, the good news is that we don’t have to worry about Heaven needing “repairs.” From what we read in scripture, this home was built by the hands of God, and even HE is pretty proud of it! But that second statistic still holds true; when we get to Heaven, ALL of us will be “Out of Towners!” Heaven will be a home prepared for us, but it will be home that none of us have ever seen! Therefore, how much will you give to make that home yours? There’s no competition, but the price is non-negotioable! It will cost you everything!

Dig into the “wallet” of your life. Ask Jesus to get you approved at the bank—God is a reasonable loan officer, and Jesus has A LOT of pull! Remember, the home called “Heaven” has a tremendous cost and the down payment is your life, but the “housing” is UNREAL! It’s not a “Psychological Purchase,” but a “Palpable Procure!”