"...and I will dwell in the House of the LORD forever!"

Tuesday, September 7, 2010

A Lesson from Burger King?


As the pace of American life continues to get faster, American’s eating habits keep up the trend! Fast food franchises have become a billion dollar industry in the last several decades. Even towns that used to be defined by the number of stop lights and gas stations, most likely have the “Golden Arches” hovering over the metropolis; or at least one place to drive through and order cardiac complications in a sack!

However, one franchise that isn’t producing profitable numbers is Burger King. Burger King Executives won’t publish the exact deficit numbers, but they do report that the company lost “millions” in 2009, and unfortunately that detriment of decrease is staying strong in 2010. The company offers many reasons as to why the “King” no longer rules with authority. They say Burger King is overpriced (compared to McDonalds and Wendy’s), the “Flame Broiled Burger” is no longer an “innovative” concept, and they can’t compete with the “Eat Fresh, Stay Fit” market of Subway. However, the biggest reason for loss is fascinating. Burger King blames it on the notoriously fickle group of customers they have always targeted, young men between the ages of 18 and 34. All of Burger King’s meals appeal to that “appetite”. But simply put, the men may or may not come! And without these men purchasing meals, the company is struggling to survive.

Even though I wouldn’t diagnose Burger King as a fountain for spiritual insights, I do see a lesson for the church from this fast food enterprise. When we consider the demographics of the Lord’s church, it seems like older members are very faithful in their attendance and involvement. However, with our younger members, that statistic doesn’t always hold true, particularly with the men!

Fathers, it is your God-given responsibility to be the spiritual “leaders” of your home. With that responsibility, it’s vital that you AND your families gather together with the family of God! Remember, the pace of life moves at lighting speed, and don’t expect it to slow down any time soon. However, just because you’re busy, that doesn’t mean you can’t prioritize what’s really important! On the other hand, unlike Burger King, the church will survive without you because the Lord always watches over it! But don’t ever think that YOU will survive without the CHURCH!