"...and I will dwell in the House of the LORD forever!"

Monday, June 24, 2013

The Return of the Twinkie

BREAKING NEWS: Get your elastic pants and insulin needles ready—the Twinkie is making a comeback. That’s right—after an eight month sabbatical of the “cream-filled life”, the “Golden Cakes” are returning to shelves at a grocery store near you.


You probably remember that in 2012, Hostess declared bankruptcy—sending over 10,000 employees to the unemployment line and depriving even more Americans of “processed” goodness. But, Hostess has been resurrected, and Hostess predicts that Twinkies, and their less glorious, chocolate sidekick, the “Ho Ho”, will return somewhere around July 15th, 2013.

When the public was informed last year that these timeless treats would no longer be sold, internet sales sky-rocketed. In November of 2012, the starting bid on Ebay for one Twinkie was $5,000. That’s almost $1,400 a bite! Another man sold one of the final assembled boxes for $10,000!

Can you imagine spending all of that money to buy a treasure that will now be the norm—to spend thousands for something that will be sold for pennies? That’s certainly not the best return on an investment, but why are we surprised? Even Jesus, a man who never enjoyed a Twinkie, warned us about placing value on such invaluable things. Jesus said, “Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moth and rust do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also.” (Matthew 6:19-21)

Enjoy the return of this cream-filled treasure. Eat until you’re satisfied or miserable—whichever comes first. But remember, the “Golden Cakes” will never compare to the “Golden Streets”, so listen to Jesus. Store up the “treasure” that matters.