"...and I will dwell in the House of the LORD forever!"
Thursday, July 18, 2013
Last March, the beloved fast-food chain, Wendy’s, re-vamped their logo for the first time in twenty-nine years. Like many "drive-through" empires, the entire franchise has been resurrected from top to bottom with healthier menu options, breakfast tacos, new salads, and specials almost every week. Why not change a logo that has been collecting 20th century dust?
The logo is pictured here. However, it has more than new colors and design. Look carefully to see if you can notice a “hidden” word.
On Wendy’s collar, you can vaguely read the word, “Mom”. Wendy’s Graphic Artists claim this “subliminal message” wasn’t intentional; regardless, it’s pretty creative. Some marketing teams expect “Wendy’s Code” to possibly boost sales, as customers find a quick and cheap meal, just like “Mom’s”, very appealing. Only time will tell.
As Christians, we can be thankful that scripture doesn’t house hidden messages. Granted, some biblical teachings have sharper teeth than others. Even Peter, speaking about his spiritual brother Paul, said that some of Paul’s writings could be difficult to understand. (2nd Peter 3:16). But, when we study with the mind and depend on the Spirit, we sift through the ink and find God’s message. When the Holy Spirit inspired the hands of biblical writers, He didn’t provide messages for the “simple” and messages for the “savvy”. We don’t have to be a Ph.D., M.D., J.D., or C.E.O. to understand God’s will; but, if we’re humble and hungry for the meaning of God’s word, we're filled.
Read. Study. Taste and see that the Lord is good. No “code” is necessary.